Data privacy is often overlooked in today’s digital landscape, but stakeholders are increasingly recognizing privacy as a competitive imperative, leading many companies to update their compliance and audit standards. In many ways, 2020 was a year of reckoning for data privacy on the internet. After more than a decade of enthusiastically embracing a “freemium” model in which consumers traded copious amounts of personal data for access to digital platforms, many are adopting a rapid about-face.
